Troubling Story for Reservists
The other day, I received an email (subject line: "Story idea--Military bocott [sic] of Subway") from a woman named Susan alerting me to a story in the Dallas Morning News about a Reservist who lost his Subway franchises when he got behind on his rent while he was serving in Afghanistan:
While serving in Afghanistan with the U.S. Army Reserve, Leon Batie Jr. dodged roadside bombs and scrambled to safety when rockets pierced the night sky.
When he returned to Dallas in early 2006, another battle loomed.
As Batie was returning from Afghanistan, he learned he was being stripped of the two Subway restaurants he bought before mobilizing.
The stores were sold to Subway insiders, with one transaction yielding a Subway executive a $100,000 profit, according to a lawsuit Batie filed last year in state court in Dallas County. One issue in the case is set for trial this week.
This is obviously a troubling story, but the way in which I received it, and a follow-up email supposedly from some Subway public relations-type, is curious.
What's troubling about the story is the possibility that Subway took advantage of Batie's deployment to sell his franchises and make a nice profit for some corporate cronies. It's also true, however, that Batie was behind on his rent and that he was unable to secure competent management for his business while he was away.
Could Subway have stepped in to help keep the stores afloat until Batie returned?
Or is this "just business"? Is it asking too much for franchises like Subway to provide special treatment for Reservists or National Guard members? If Batie had been running an independent restaurant that had failed while he was overseas, would this even be a story?
Email Weirdness
Shortly after I received Susan's email about the story, I received another email from her forwarding a spoof press release about the kidnap of Jared (of Subway commercial fame) by a team of Army Rangers. This forward also had language in it about boycotting the chain.
Then I got an email from asksubway@subway.com. It was a kind of ham-handed attempt to get the "real story" out there, saying,
there's much more to this story, and available public information, than what was reported in the newspaper.
As a mater of public record, the following points can be gathered from court documents pertaining to the case:
Leon Batie’s brother Chris had Power of Attorney to operate his SUBWAY locations and represent Leon during a March 2006 court appearance for failing to pay his rent at one of his two SUBWAY locations. The court recognized the Power of Attorney as valid and ruled to evict Leon Batie from that location for failure to pay rent to the landlord.
2. Leon Batie appeared in court a few days later for failing to pay rent at his second location and the court ruled to evict him from the second location as well for failure to pay rent to the landlord.
3. On two occasions, the United States District Court for the Northern District of Texas has dismissed the exact claims now pending in the Texas State Cou rt [sic].
Now, the reason this is weird is that at the time I received this email, I hadn't written a word about this story, or Subway in general, except in an email response to Susan. So did Subway just pick about 15 random military-related bloggers to send this ridiculous press release to? Or is this potentially not from Subway at all? (It's easy enough to spoof an e-mail address.)
I put in a phone call to Subway public relations to confirm whether the email did in fact originate from them. I have not yet heard back. (I do, however, feel like a real journalist.)
Then I looked more closely at the mailing lists of Susan's forward and the Subway press release. They were almost identical. This had me thinking conspiratorially, until I noticed that Susan's forward was sent to Kevin Kane, of Subway public relations.
That explained why I'd received the press release (or whatever you want to call it), but it didn't explain why Subway is handling this so badly. Rather than dealing with Mr. Batie as a human being and respecting his service to the country, they're trying to make this a non-story.
Good luck, Subway, but you're going to have to do better than that.